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Key Definition


For the purpose of the assessment tool, the following definitions may be referred for clarity and understanding:
Bulk upload Bulk uploading of products in an online product catalogue is a convenient and efficient way to add multiple products to an e-commerce platform in a single operation.
Catalogue A catalogue is the digital version of the product information (in text, images, video format) for display to end buyers on the website or application interface. The catalogue has two sides to it, one is the backend side (Not buyer-facing) and the other is the front-end side (buyer-facing).

a. Backend: Refers to the database of the product information. Every product which is to be sold online has certain information which must be stored in the database. The information includes the product name (title), MRP, selling price, inventory or quantity available, key features & description of the product, frequently asked questions (FAQs), etc.
b. Frontend: The information stored at the backend is shown to the buyers in the form of a webpage or a mobile application page. This is the page that a buyer sees on a website or on a mobile application. This webpage/mobile application page is unique to a particular product and includes details related to the product such as product images, selling price, and product MRP which are stored in the backend. This page will also have ‘Buy now’ & ‘Add to cart’ buttons. The unique web page/mobile application page created for a particular product is called a Product Display Page (PDP) in e-commerce language.
Point of Sale (PoS) Point of Sale (PoS) refers to the physical or digital location where a customer completes a transaction to purchase goods or services from a business. It is the final stage of the sales process, where the customer pays for the selected items. A PoS system typically includes hardware, such as a cash register, barcode scanner, and payment terminal, along with software that facilitates the transaction and records relevant information like the sale amount, inventory management, and generating receipts.
Products Products can be any physical item which the seller has listed to be sold online by creating a digital catalogue of the item.
Seller Aggregator Also termed as Seller Network Participant (Seller NP), Seller Aggregator is an entity which is directly integrated with the ONDC protocol and is responsible for bringing product supply that can be sold through ONDC network. Seller Aggregator supports sellers in various e-commerce operations (except demand generation) such as creating digital catalogue, aligning on network logistics for delivery, receiving and settling payments to sellers etc.

There are two kinds of Seller NPs:
a. Inventory Seller NP is an entity which is registered on the ONDC network and acts as the “seller on record” with respect to the goods and services offered by them to any buyer accessing the Network from their own inventory which is either from their own production or obtained procured from other merchants / service providers.
b. Marketplace Seller NP is an entity who is registered on the ONDC network and represents itself and acts as the marketplace with respect to the goods and services offered by third party merchants / service providers to any buyer accessing the Network. In this case the Seller will not be “seller on record”, but the third-party merchants/ service providers will be the “seller on record”
Settlement Process of finalizing and completing a transaction between a buyer and a seller. It involves the transfer of funds from the buyer's payment method to the seller's account, indicating that the payment has been successfully processed and the order has been fulfilled or will be fulfilled.
Part Cancel The process of canceling only a portion of an order in e-commerce, allowing customers to remove specific items from their order while keeping the rest of the items intact.
Airway Bill An airway bill, often abbreviated as AWB, is a crucial document used in the airfreight and cargo industry to track and document the transportation of goods by air. It serves as both a receipt for the shipper and a contract of carriage between the shipper (sender) and the airline or air cargo carrier. The airway bill contains important information about the shipment, including its origin, destination, contents, and handling instructions.
Inventory Inventory refers to the tangible assets that a business holds for the purpose of resale or for use in its operations